Brand Design: Creating an Iconic Brand for a Fashion Start-Up

Barbara Gallagher’s business career has spanned multiple industries from Health Care to Manufacturing, and been fueled by a lifetime commitment to learning; and a mid-career MBA.  Always the organizer and people person, she’s taken start-up companies from zero to fully operational business units with systems for finance, staffing, and marketing.  But, throughout her life, her secret passion has always been Fashion Design.
Recently, Barbara was confronted with a diagnosis of breast cancer, and she tackled it as she does all things; head on, and like another project.  But, the experience caused her to reconsider life, and she realized that it was time to pursue the career she had long imagined for herself; Fashion Designer.
Armed with talent, ambition, and the passion of an artisan, Barbara realized that she needed a brand; one that could become an iconic statement about her company.  She asked McPherson Architecture to help and the process began with a conversation about her business, of which Barbara writes,
“In our modern world of mass production, we’re all meant to look alike; and the art, passion and care that goes into creating luxurious, fine women’s clothing has often been lost.  And with that, we also lost a significant piece of what is meaningful about the way we express ourselves.  Our experiences, relationships, and approach to life all contribute to the outcome of who we are.  Each interaction represents its own color, weave, and pattern, and contributes collectively to the essence of who we are.  When my garments are worn, I want them to be seen as an extension of the woman wearing them, and the essence of her true potential.”
With that inspiration, the McPherson Architecture team looked to Barb’s designs and saw garments which were both classic and forward thinking, and most significantly, they had a sense of movement.  Then the brand came to life with classic colors and an arc that glides through the logo to convey movement.  A favorite shade of red became the centerpiece of the logo, and warm greys form an elegant background.  But, the real test of a brand comes when it’s applied to a variety of media; business cards, marketing materials, website, and in this case, garment labels.
A successful brand looks comfortable and not forced, regardless of application and reinforces the business concept.  Whether printed, online or embroidered on garment tags, the BGM Couture logo holds its own because of its simplicity and style.  “I love my logo and it definitely describes who I am and what the brand is about,” relates Barbara.  “It has been well received by a clientele that desires and appreciates one-of-a-kind design, quality workmanship and the finest fabrics.”


Visit Barbara’s website at